The Most Common SEO Mistakes – And How To Avoid Them

Search engine optimization is very important for every internet marketer who owns a website or blog. Thus it is a must that they understand not only the good strategies but also get to know what common SEO mistakes are so that they know what to look out for and avoid doing it. Here are some of the most common SEO mistakes that internet marketers commit so that you can be reminded if you are on verge of doing one already: Duplicate Content – This is what some lazy webmasters do, plagiarize content from other websites and put it in their websites as their own. What others do is create pages or put in pages with more than one URL (i.e.www.example.com and www.example.com/index.html). As a result search engines recognize them as duplicate, and the worst case scenario is the website gets banned. Crawler-Unfriendly Methods – The use of too much Flash and images instead of text is not friendly to search engine crawlers. You can have a graphic intensive website that is a beauty, and not get traffic since search engines can’t read images. A nice mix of images and text is important in any web copy. Poor Keyword Research - Many internet marketers use keywords that they think will help their business because it sounds good to them. They do not think about what people are actually searching for. What they do is implement poor keyword research. They just leave it to the writer to determine the content and title tags. Multiple Site Creation – many internet marketers and companies think that this will get them higher chances of topping search engine rankings. What they are not aware of is that search engines disdain duplicate content and most often than not, engaging multiple websites that have little to no difference in content will kill your campaign’s chances. No URL Canon – Many webmasters create multiple URLs such as http://www.example.com and http://example.com and then do not put 301 redirecting. Another classic example of duplicate content that can get you banned by search engines. Poor Use of Internal Anchor Texts – Many webmasters do not put in ample internal anchor texts when they want to link to a different page of the website or to link to another site. Many websites still use the “click here” and “more” as anchor text to their links. As a result, search engine crawlers cannot determine what these links are all about. Over-Stuffing of Keywords – Some webmasters blatantly put in keywords and key phrases into one webpage just to ensure the prominence of the keyword. This creates poor user experience ad decreased conversion rates. It also makes the web page look unprofessional. Over Optimizing Websites –Many internet marketers try to do too much and over-optimize their websites thinking that it will shoot up their search engine rankings. If you’ve never heard of it, many people commit SEO Copywriting. This is the act of disregarding what people are searching for and instead focus too much on what makes search engines happy. With this list, you are now getting more familiar with the common SEO mistakes that internet marketers should avoid in doing. This is not all that there is and along the way you will discover more SEO mistakes that you could be committing yourself. Just makes sure you take note of them and recognize what you are doing wrong so that you can do better next go-round.