Make Your Websites Work: Resource To Increase Conversions

I came across a crafty e-book produced by Google UK called Make Your Websites Work: Ten Ways To Convert Visitors Into Buyers. This book lists 10 simple, yet mind-blowing tips to help you convert web visitors into buyers.

Now, for those out there who have read a lot of tips on website conversions, you might ask how this you. For one, the book is written with the lay-reader in mind. You do not have to be an SEO expert or web designer to get something out from this book. In fact, it speaks out to any business owner who has a website, and those who are interested in getting every last bit of conversions possible.

To make it more digestible, the text is written from the viewpoint of an online shopper talking to you with his usual complaints. These issues could easily apply to your website.

Here are the ten tips set out by this book:

Bring Me To The Right Page
Make Your Homepage Useful
Help Me Navigate
Give The Right Results When I Search
Display Groups of Product Clearly
Give Me The Product Details I Need
Make Registration Optional
Make It Easy To Buy Or Enquire
Reassure Me
Find It Useful? Let Me Help

As you can see, all these tips are aimed at answering the question most of our clients want to know: How do we increase website conversions? Most of the tips are centered on website design issues, site performance, how to present information logically, and online profitability.

In the coming days, we will discuss these tips and expand on them, then lay out a walkthrough that you can easily apply to your website.

Since this is a resource straight from the horse’s mouth (that’s Google my friends!). We will also use this opportunity to talk about how Google Analytics can help you make a smarter, more intuitive website to increase conversions.