Create Engaging SEO Content Through Aggregation

Generating traffic through SEO goes back to two fundamentals; on-page optimisation and link building. One practice that misses the point is link begging. This is the practice of finding links prospects, backlink analysis, and then e-mailing these websites to ask for a link exchange. Although link begging is a practice done by many, it puts quality of content as second priority, giving less motivation for readers to follow the link and read your page.

The key to link building is rooted to engaging content, in a niche where you feel you have the best competitive advantage. An engaging content does not only make your readers happy, but it also adds synergy to your website through increased participation, community, and appreciation of your work.

Aggregating Content

One way to generate engaging content is by aggregating posts from other websites of a certain niche. This is called “curating the internet”. These entails including the most interesting blog posts, articles, videos, threads, and PDF from other websites and organize them for your readers to easily see.

Although there is not much original content coming from you when you do this, you can still create a high-quality and engaging website with good research and organizing incoming content into meaningful categories.

Curating the internet is also important for SEO as you start to branch out to specific niches. There is a LOT of niches online that can be broken down and aggregated. Just imagine the volume of obscure searches that can stand alone as a separate aggregated website. It does not matter how many potential readers are there. What is important is that the niche is interesting enough for a good number of readers to bookmark.

An ideal aggregate website contains more hundreds of sources from tens and hundreds of different sources. Make sure to listen to feedback when you create these websites so you know what direction you will take.

There are several ways to create an aggregate website. You can create a rating setup like Digg or Reddit, or go simple as blogging the links and resources.

The greatest prerequisite for these websites is that amount of interest of the webmaster to engage these resources and weed out what is interesting for the reader. A personal/editorial comment or two will also make your content more original.