Adding SEO Branding Using Facebook Pages

One way of introducing your brand within the social media community is through Facebook Pages. This nifty application within Facebook allows anyone to create their own public page that can be branded with your business. Instead of adding up friends, you have Fans adding you up instead. All businesses seeking to bring their business online should consider creating a Facebook page next to creating their own search-optimized website.

Although these pages look strikingly simple, there are many layers in this app that can be used to promote your website and services. Here are some reasons why each company needs a Facebook page now.

Free Publicity To A Defined Market – Although traditional websites are more flexible in creating a better experience for your target market, it will take some time to create the user base that you need through search referrals. So while you are still building up the user base for your website, Facebook pages allows you to go into the teeth of the community and appeal to social media users. It is not wrong to think that Facebook users are more engaged and tech savvy compared to none-Facebook users. They like to comment, share, and discuss. So you are basically appealing to a base that is open to anything, which makes it easy for you to create the buzz that your product needs.

Easy To Promote – If you are starting a website, you might have a “master plan” or a list of things that you can do to promote your website. On the other hand, Facebook pages dumbs-down the promotion process in such a way that anyone can make their own pages popular. You can use a variety of Facebook apps, and tools to tag and post status updates.

Think of Facebook as a better RSS reader. You can definitely get more eyeballs by posting wall posts and updates. The more fans you have, the more people are seeing your updates. Unlike RSS readers, you have other people commenting on your posts which may also show in their profiles, leading to more exposure for your content.

High-PR Links To your Website – Since the pages are public, you can get a lot of link juice from Facebook – which translates to better search engine rankings. If you are playing for competitive keywords, this might just be the edge that you need to generate more links to yours site, especially if your competitors have not created their own Facebook page yet.

At the end of the day, whether you commit fully to Facebook or Twitter, you still have to draw from good content to get engaged users. Facebook pages are nice additions to your website. No matter what your industry is, it is not too late to get into these platforms and find new avenues to reach your market.