Website Traffic: The Importance of On-page and Off-page

About five years ago on page optimisation was really all you needed to do to get your website to the top of search engines. However times have changed and the internet is becoming one of the best marketing mediums available. Businesses are realizing the value and capabilities the internet holds, therefore the competition is increasing rapidly, resulting in the need for off page optimisation techniques in order to secure a spot on the first page of popular search engines like Google.

On Page Optimisation Consists of…

- URL Structure
- Meta Tags
- Site Layout & Architecture
- Site Map Checks
- Title Tags
- Goal Tracking and Implementation
- H1 Tags
- ALT Tags
- Duplicate Content Checks
- Keyword Densities
- Content Updates

Off Page Optimisation Consists of…

- Blog Articles/Posting
- Conversion Analysis
- Goal Tracking Reporting
- Analytics Reporting
- Keyword Ranking Analysis
- Forum Posting
- Blog Commenting and Conversation
- One Way Links
- Social Bookmarking
- Paid Directory Submissions
- Free Directory Submissions

All of this sounds extremely confusing I’m sure so I’m going to try and make it easier to understand…

Let’s talk in terms of a Restaurant that you’ve just purchased, hypothetically…

On Location (This would be your on page) the Floor Plan is great and The Restaurant is beautifully decorated (Website Layout and Architecture). There’s Great Food and Friendly Staff (Website Content) and the Restaurant has a nice Inviting Name that is relevant to its services (URL Structure, Title Tags, and H1 Tags).

Off Location (This would be your off page) there’s been no publicity and no one has heard of it. So you start writing reviews and submitting them to food magazines and newspapers (Blog Articles and Posting, Forum posting, Paid Directory Submissions, Free Directory Submissions, Article Writing), you start referring people to your restaurant when you meet them, you begin to go to social hospitality events (Blog commenting and Conversation, Social Bookmarking) all in order to get recognized by major food critics (Google) who can provide your restaurant with industry authority and increased exposure.

Finally, after all this work has gone into your Restaurant (Your Website) major food critics (Google) list your restaurant as one of the top restaurants to go to (a first page listing on Google) resulting in its popularity escalating to the point of frenzy (The Google Effect). People are lining up to go to your restaurant (increased traffic to your website) and the profits allow you to begin a chain of restaurants – you’re on the road to success. It is definitely possible, check out our case studies.

So, On Page is what helps Google define what your business is about and what its structure is and Off Page promotes your website, gets it recognized and increases its popularity with Google.

With the Internet skyrocketing, people are highly more likely to Google what they’re looking for rather than relying on traditional marketing mediums such as Magazines and Newspapers. Being on the first page of Google provides as much authority as a five star rating from a food critic, amazing – but true.